Happy Monday friends! Today’s post is a little different than normal.
Today, I want to get real with you all about something I call Insta-noise.
Do you ever feel “down” after you log off of Instagram? Are you sometimes feeling like you don’t measure up to others that you follow? Like your life isn’t as exciting or pretty?
You aren’t alone.
I know I am not the only one who sometimes feels down about Insta and all of the “noise” (aka: the algorithm and the likes/engagement/comments/growth or lack thereof) that comes with it.
For the last couple of weeks, I have been a bit discouraged when it comes to my blog’s Instagram/social media pages. In turn, this has affected my writing and motivation for pursuing my creative outlet. Honestly, sometimes social media really sucks. It can not only suck the life out of you, but it can also feel like its draining on your sense of worth.
It is so easy to get lost in the numbers and likes and comments and engagement rates that come with Instagram and other sites like it. As a blogger, I feel like every time I get on Instagram and post a picture, I am getting less and less engagement, and my following feels like it is shrinking. Then I start to play that not-so-fun comparison game.
What am I doing wrong? I constantly ask myself. I am doing everything the others are doing, why isnt it working?
Part of this, I feel, is related to the content I post. I have been feeling super down about my writing skills and the quality of photos I have been putting up lately. I don’t have a photographer, or the budget to purchase new clothes for every picture.
This especially made me feel icky around Black Friday/Cyber Monday. Unlike many other bloggers and influencers, I don’t make a commission on my posts or the affiliate links that go with them; so I don’t have the money to promote my postings and grow my following like others do. (Again, me playing that icky comparison game).
The other part that I have found, is that Instagram’s algorithm has seriously changed who gets seen on everyone’s feed. Those with a smaller following stay at the bottom and it becomes really hard to grow and get noticed without paying to promote oneself. Instagram has really started to become a “pay-to-play” app more than anything. And to be honest, this is really hard on creatives who are trying to grow.
If you follow me on Instagram, you probably noticed that I took a bit of a break last week; I spent some time planning, curating and doing a lot of research. Although these problems still exist, going into all of the social media game with a plan is so important, especially if you are just starting off. Planning a posting schedule and how you’re going to promote yourself are crucial things.
And remember, its okay to log off sometimes. Humans went thousands of years without Instagram, it won’t hurt us to go a few days without it.
This week, I am back to my regularly scheduled posting with lots of content for you all. And I am really excited about it. Sometimes taking step back and getting a plan together can really help. These problems still exist, but I’m not letting that Insta-noise win.